Wednesday, October 10, 2012

How To: Market Music

There are several ways to go about marketing music. There's the tasteful, posh way. There's the in-your-face-way. And there's the sex appeal way. Wait, what?! Yeah. You heard me. Check out the poster below.


I don't know about you guys, but that definitely catches my attention! Needless to say, I was curious. What is a naked man holding a violin doing on a poster for a quartet? Well, he's a actually a member of the ensemble. And don't worry! They all play with their clothes on. Although . . . I wouldn't necessarily be opposed to some shirtlessness . . .

Anyway, the group plays all kinds of music from Mozart to comedic renditions of popular songs. Check out the video below, especially 3:04.

Ke$ha's "Your Love is My Drug"

So, remember how I mentioned that there were several ways to market music? Well, let's move on to the in-your-face tactic. Listen very carefully at :08, and you can hear a guy questioning, "What IS that?"

Alvin Curran's Maritime Rites

Well, my unidentified friend, you've just been introduced to Alvin Curran's Maritime Rites, which was adapted so that the band could play from rowboats in Central Park Lake. In your FACE! Seriously, though. This music is supposed to feature foghorns to recreate the sounds of the maritime coast. How awesome is that?

And lastly, there is the approach that The Silk Road Project takes -- a beautifully-designed website. I especially love the section, "Postcards from the Road." The Silk Road Project is an international program that promotes new music. In the "Postcards from the Road" section, you can "travel" with the musicians to all of the amazing locations they perform. If you need a mini-vacation, just visit the site and you can live vicariously through these guys. As I matter of fact, I think I'll go visit China . . .



 

3 comments:

  1. There you go sexually harassing me again! :-)
    Great post, though. Very interesting stuff.

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  2. I guess the in your face thing would work depending on which country or region it's posted. Haven't seen anything like that here in the south, although you would hardly notice it in NYC, cos it's one amongst so many. I love the boat thingy...I posted the same thing in my blog a few weeks ago! was wishing that I could have tea in central park while watching this as the author of the blog had state in therestisnoise.com...

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  3. Ackkkk! The computer just ate my reply! Try number 2.
    I liked the Well-Strung string quartet (clothes on is just fine). The NYC Central Park gig was a hoot! I've done a lot of concerts in the park, but nothing quite like that. And I agree that the Silk Road Project website is very impressive. Good picks.

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